Physical assemblies have evolved into enterprise unions between institutions, industry, designers, producers and distributors. Under the slogan "Assembling Design", the business-focused fair will be held in Mexico City during October. The target is composed by entrepreneurs and experts from the creative industries. Experts with a sophisticated lifestyle that seeks innovation and exclusiveness with financial responsibility. Salmon tones and greys are related to the financial press, in a sample of sobriety and elegance but with purposeful and edgy factor, just like in professional life. Fonts are editorial inspired, making the texts easier to read for a target used to visual communication. The graphic composition gives it a striking and constructivist nature. A look to the past in order to build the future.