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ITDP 35 Years

Brand Identity + Video Animations

To celebrate the 35 years of ITDP's foundation, we designed the commemorative logo and create the digital animation of its 8 Principles for Sustainable Urban Development.

The commemorative logo should have the possibility of including the text "35 years transforming cities" in 7 different languages.

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In addition to the logo design and animation, we make an animated video about its Eight Principles for Better Streets and Better Cities.

In our ITDP GLOBAL PUBLICATION REDESIGN, we established a visual system to represent these principles. Using the elements from that system, we produce eight short animated videos attractively showing each principle through simple animated graphics and a vibrant color palette.

Franklin Vargas.
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"Our 35-year celebratory video brings to life our eight principles great system. People loved it and remembered the foundations that we stand for in a joyful, contemporary way."

Verónica Ortiz Cisneros

ITDP Global Publications Manager

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